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Started From the Bottom | Installer Profile | Roop Gossal

Name of Shop: Inc Ridez

Location: 301 13395 76th, Surrey, B.C.

Skills: Car Audio | Multimedia | Security/Remote Starters | Motorcycles | Marine |Powersports | RV/Campers | Lighting | Custom Fabrication | Custom Floor Mats | Laser cutting

Brands: Pioneer | Kenwood | Alpine | Focal | Mosconi | Powerbass | Metra|NESA | IdataLink | Compustar Pro |K40 | T-SPEC

Specialties: Fabrication


Born in Scotland, Roop is no stranger to international travel and worked on customization projects abroad before settling down in Canada.

Adversity began early in Roop’s career after he was let go from several shops because he wouldn’t compromise his work and his attention to detail. Along the way, Roop honed his craft while at these shops, but always wanted to cater to a more affluent customer and create high-end installs. Never one to compromise his quality of workmanship for any reason this would lead him to partner with one of the shop’s upholsterers and in 2008 open Inc Ridez.

Inc Ridez caters to custom builds in top end vehicles, from classics to supercars. Roop has always been a big fan of Focal and Mosconi and these high-end brands are a perfect match for the clientele Inc Ridez attracts. Thanks to their relentless work ethic and uncompromising workmanship Inc Ridez is growing at a lightning pace and Roop is genuinely excited about what lies ahead.

Nominated as a Top 50 installer for the fourth year in a row, Roop has worked hard to perfect his craft and has become a highly respected installer by the surrounding custom shops in his market. Inc Ridez has also begun manufacturing custom floor mats to reflect that extra flair for each vehicle based on the owner’s individual personality.

Adversity overcome, standards not compromised, Roop Gossal and Inc Ridez are at the pinnacle of their industry and strive to produce quality workmanship for every customer that walks through their door.


Q: Where did you go for your internship as an installer?

Roop: A lot of what I learned was from Warren Stephens who ran Installer Tech Institute in B.C.

Q: Did you have a mentor when you first started installing?

Roop: That would be Warren. I’ve known him for 18 years and can still call on him today.

Q: How many shops have you worked for?

Roop: I’ve worked for Best Buy, Audio Video and Visions, then opened Inc Ridez in 2008

Q: Are there any installers/fabricators that inspire you?

Roop: Warren Stephens, John Barber and Matt Schaeffer

Q: What is most important to you when designing a system for one of your clients?

Roop: The vehicle style and the client’s personality… I like to build every system with both those factors in mind.

Q: Do you have a personal style or preference in system building?

Roop: If it’s a mild or wild system, I like to use the best products and blend it in to compliment the vehicle and its owner.

Q: Do you have any favourite music styles or artists?

Roop: Daft Punk, AC/DC

Q: What music do you use when tuning a system you’ve built?

Roop: I use the music I like to first tune, then tweak it with the style of music the client normally listens to.

Q: Are there any brands of equipment you really like working with?

Roop: Focal and Mosconi

Q: Have you ever competed in any car audio competitions?

Roop: A long time ago in dB Drag.

Website – www.incridez.ca


By Moe Sabourin

Senior Contributor, 40 year industry veteran

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